SchoolPass was initially created when Mark Ruiters, a system architect at IBM at the time, worked with his children’s school (St. Elizabeth Catholic School) in Rockville, Maryland to address the inherent challenges and chaos of afternoon dismissal. He quickly developed a proof of concept to automate the identification of parents as they arrived at school and scheduled the dismissal of students directly in classrooms. The result – an organized, quiet dismissal process that took half the time. He kept adding capabilities to the software as he started working with more schools across the country. He worked for Blackboard’s K-12 division, and later worked for logistics software company OmniTracs. He took his logistics knowledge and passion for K-12 to formally release the SchoolPass platform to the K-12 market – now a patented solution that transforms K-12 student logistics across carlines, buses, after-school activities, and walkers – making schools safer and more efficient.
The SchoolPass team combines their passion for K-12 with a diverse set of technical, sales, marketing and operational skills.
Executive Chairman & CEO at A3 Education
Managing Director at ZRG Partners
Co-Founder & CEO at Gupshup
Ed Tech Executive, President at K12 Insight
Managing Director at ECP Private Equity
Marketing Leader, Advisor & Mentor